Industry demand for industrial lubricants

1. Steel industry

With the development of my country's economy and the construction of national investment infrastructure, the demand for industrial lubricants in my country's steel smelting and processing industries has increased year by year. In 2011, the demand for industrial lubricants in the steel smelting and processing industries reached 1.4813 million tons, which was 1.4813 million tons compared with 2010. Expand the building.

2. Power generation (thermal power and hydropower) industry

As my country's power gap gradually increases, as my country's fire and water construction accelerates year by year, and as the demand for existing cycle, power generation and other equipment increases, the demand for my country's industry increases. In 2011, the demand for my country's power stations increased. The demand for industrial lubricants reached 484,300 tons, an increase compared with 2010.

3. Cement industry

With the start of a large number of infrastructure constructions, the demand for cement has increased year by year, thus driving the demand for industrial lubricants in my country's cement industry. In 2011, the demand for industrial lubricants in my country's cement industry reached 302,300 tons, which was 302,300 tons compared with 2010. There is significant growth.

4. Shipbuilding industry

With the gradual growth of my country's demand for large-scale ocean-going transport ships, coupled with the gradual heating up of the civilian ship market, my country's shipbuilding industry has developed rapidly, which has driven the demand for industrial lubricants in my country's shipbuilding industry. In 2011, my country's shipbuilding industry's demand for industrial lubricants The demand reached 172,500 tons, a significant increase compared with 2010.

Factors affecting price

1. Brand

In the survey on the main factors affecting lubricant consumption, more than half of the respondents believed that brand awareness is the main factor affecting lubricant consumption. It can be said that society has entered the era of brand consumption, because the effect of lubricant products on vehicles cannot be known immediately through feeling and vision. The brand needs to give it reliable quality assurance.

When the vast majority of consumers do not understand that oil products should be prioritized according to grade, consumers often equate brand and quality and confuse the difference between the two.

In fact, the quality of low-end products from well-known foreign brands may not be high, and some are not as good as well-known domestic brands. Consumers first choose well-known brands out of an instinct to avoid market risks, and the brand awareness of a product often determines consumption orientation. This is also an important reason why most domestic and foreign companies attach great importance to building brand awareness.

2. Cost-effectiveness

3. Service network

Problems

1. Insufficient supply of base oil creates opportunities for low-end products

2. The structural contradictions of base oil are prominent, which restricts the expansion of products into the high-end market.

3. Global lubricant demand shrinks, directly impacting the domestic market