There are three fatal pain points in online traffic diversion for repair shops!
author: Ann
2025-02-11
The so-called traffic conversion is actually not high
Speaking of the topic of attracting customers and attracting traffic, I think it is a rigid demand for all stores. However, with the various blows suffered by e-commerce in recent years, the consumption habits and choice fields of general consumers have been constantly changing, subverting the original physical industry, and suddenly making the term "online traffic" in marketing become extremely biased.
Another most important point is that the cost of obtaining online traffic in the automotive aftermarket is also increasing year by year. Everyone knows that the combination of online and offline is the best, but online displays that do not cost money are basically ignored. It is better to rely on interpersonal relationships. This is also the current situation of the aftermarket.
Limited activities can be seen
Let's talk about the activity display of the store. What form do we often throw our own advertisements to our own circle of friends? Do you still remember? Let me talk about what I have seen. There are probably three forms:
1: Take a photo of the offline promotional page or tripod poster and post it on the circle of friends, and add text such as **** grateful feedback and surprises.
Advantages: intuitive display, let everyone know, well, this is an advertising activity
Disadvantages: lack of eye-catching points and limited, low fission rate, and the online and offline coverage may still cover the same group of people, with dull consumer desire and poor credibility.
2: Have your own official account, post the activities directly in text form on the official account, and then add simple pictures.
Advantages: The company's credibility is higher.
Disadvantages: The official account is difficult to read in long text form, and the short text cannot explain the reason clearly, and if the expression is not good, the opening rate is basically very low.
Unilateral reliance on individuals is ultimately limited
Making good use of WeChat is actually a very important step, I believe everyone will not deny it, but it is conceivable that it is extremely limited to expand fission with just one's own circle of friends.
Speaking of the topic of attracting customers and attracting traffic, I think it is a rigid demand for all stores. However, with the various blows suffered by e-commerce in recent years, the consumption habits and choice fields of general consumers have been constantly changing, subverting the original physical industry, and suddenly making the term "online traffic" in marketing become extremely biased.
Another most important point is that the cost of obtaining online traffic in the automotive aftermarket is also increasing year by year. Everyone knows that the combination of online and offline is the best, but online displays that do not cost money are basically ignored. It is better to rely on interpersonal relationships. This is also the current situation of the aftermarket.
Limited activities can be seen
Let's talk about the activity display of the store. What form do we often throw our own advertisements to our own circle of friends? Do you still remember? Let me talk about what I have seen. There are probably three forms:
1: Take a photo of the offline promotional page or tripod poster and post it on the circle of friends, and add text such as **** grateful feedback and surprises.
Advantages: intuitive display, let everyone know, well, this is an advertising activity
Disadvantages: lack of eye-catching points and limited, low fission rate, and the online and offline coverage may still cover the same group of people, with dull consumer desire and poor credibility.
2: Have your own official account, post the activities directly in text form on the official account, and then add simple pictures.
Advantages: The company's credibility is higher.
Disadvantages: The official account is difficult to read in long text form, and the short text cannot explain the reason clearly, and if the expression is not good, the opening rate is basically very low.
Unilateral reliance on individuals is ultimately limited
Making good use of WeChat is actually a very important step, I believe everyone will not deny it, but it is conceivable that it is extremely limited to expand fission with just one's own circle of friends.
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